Brand
The Looti logo, icon and colors, and how to use them.
Logo
The word “looti.” drawn by hand. Use the files, never a font.
Icon
The logo's final dot on its own, for small and square places: a favicon, an app icon, an avatar.
The kit also has the logo and icon in PDF and EPS for print, PNGs from 256 to 4096 px, app icons, and avatars and headers for social profiles.
Colors
Looti itself is black, white and grey. The color comes from the games.
- Black#000000The logo.
- White#FFFFFFThe logo on dark backgrounds, and the default background.
- Light grey#D8D7D7The logo on dark backgrounds when white is too bright.
- Graphite#1D1D1FMain text and buttons in the product.
- Grey#6E6E73Secondary text.
- Mist#F5F5F7Soft backgrounds.
Using the logo
- The name
- In text, write Looti, with a capital L. The logo is the hand-drawn “looti.”: use the files, never type it in a font.
- Clear space
- Keep free space around the logo, on every side, equal to half the height of the “o”.
- Minimum size
- The logo at least 72 px wide on screen and 18 mm in print. Smaller than that, use the icon (at least 16 px).
- Backgrounds
- Black logo on light backgrounds; white or light grey logo on dark ones. On a photo, only on a calm area with enough contrast.
Please don't
- Stretch, squash or rotate the logo.
- Recolor it outside the palette above.
- Add shadows, outlines, glows or gradients.
- Remove the final dot, or move and respace the letters.
- Redraw it in a font, or place it on a busy background.
Not sure about a use? Write to support@getlooti.com.